Online Shopping, A Well-Established Mechanism
When asked why the most countries buy online, 71% are motivated by price, and yes, buying online often costs less than buying directly in the store. Firstly because e-commerce sites where you can sell merchandise online (ขายออนไลน์ which is the term in Thai) often offer online discounts for first purchases, for example. Then, in their marketing and customer loyalty policy, promotional operations are legion.
Then, many partnerships exist between e-commerce sites and platforms that offer discounts and other promotional codes. The buyer, often inundated with discount codes, knows that he will be able to buy a fairly expensive product in-store at the best price online.
And yes, on the internet, it is easy to go from one online store to another, without much difficulty and comfortably installed in your sofa. This is also one of the points that e-merchants are fighting for. Customers who easily navigate site to site in search of a competitive price or additional service quickly abandon a basket along the way.
Cart abandonment is a real scourge in e-commerce, and many solutions seek to make up for this shortfall, for many players.
It must be recognized that the choice is vast between recruiting distributors (รับสมัครตัวแทนจำหน่าย which is the term in Thai) for home deliveries, office deliveries, and even drop-off points, especially since the delivery times are more and more restricted for the greater satisfaction of the customer.
What Do You Buy Online?
Web agencies that offer e-commerce sites and other e-shops to their customers are well aware that buyers tend to shop online for very specific products.
Clothing, home appliances, and hi-fi, as well as computers and gaming, can be purchased online as well as in stores.
On the other hand, as regards the pharmacy, the optics, the cleaning products, the products of hygiene, beauty, the articles of house, furnishing, and the jewelry, the French prefer to go directly at the store.
With regard to the pharmacy, we can highlight the major problems and strict rules inherent in France. It is essential to be the owner of a physical pharmacy to sell online. Internet advertising is prohibited, which opens the door to European players other than the French to benefit from a clientele ready to order its products online.