There is a growing trend of wearing pearl rings and if your online jewelry store can offer a wider choice of options, you should be able to draw in huge potential customer base of visitors. Social media contests and giveaways make an excellent long-term strategy to generate leads and sales for jewelry businesses. You can leverage the huge reach of Facebook and Instagram to reach out to your target audience with your unique jewelry designs.

So how do you run these promotional campaigns to generate more leads and sales for your pearl jewelry business?

How to Use Social Media?

It is recommended to follow these steps to run your social media contests and giveaways campaigns:

• Take some of the additional pieces of pearl jewelry and post their pictures on your social media pages for giveaway.
• Ask your fans/followers to enter the contest by posting a photo of themselves wearing outfits or accessories that can go well with the piece of jewelry.
• Ask them to tag your page and share the contest.

Such contests and giveaways will boost your social media engagement and drive more people to follow your jewelry business.

Benefits of Running Contests

Your niche business selling pearl rings and other pearl jewelry pieces can benefit from social media contests in the following ways:

• Building a Vast Community

Your fans and followers are highly likely to share your contest and help you build a vast community of followers.

• Building Product Awareness

Contests, especially on social media platforms with hundreds of millions of users, are excellent methods for building product or brand awareness. Whenever people come across something exciting and rewarding, they are highly likely to share with their friends and family. This will take your brand and products to a wider audience.

• Boost Subscriber Count

You can also use the opportunity created by contests to get people to subscriber to your newsletters. But make sure to provide them with the options to ensure that your pearl jewelry business complies with regulations like GDPR.

There are many more benefits of using this online promotional strategy. It helps drive more engagement and sales as well. Higher engagement levels help in building stronger relationships with your target audience.